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Why a company should choose an animated logo design?

· Animated logo design,3D Logo Design,animated logos

Animated logo designs are considered the most contemporary logo designing technique which many brands are focusing on to create a dynamic and unique visual identification of their brand. You can see various applications in different media including TV and advertisement on the internet. The rapid changes in the industry are creating more demand for brands to offer more explanatory form of content to their customer to portray their brand identity. The continuous advancement and expansion of electronic media is drastically setting a new trend which is why an animated logo, integration of graphics, text and video create a high value customer.

Here are a few advantages of having an animated logo design, which every newbie should know.

  • Animated designs go perfect with various applications such as Explainer videos, Presentations or even demonstration to clients and customers.
  • Designing an animated identity especially for promotional campaigns can be highly successful in captivating customers towards your brand.
  • In a static logo, you have least chances to attract customers in conveying the subliminal message you want to deliver to them.
  • Designing a conventional and static logo won’t have a great impact on brand recognition; on the other hand, animated logo designs have the power to leave a positive impact on audience’s behavior which leads to instant brand recognition.

Effective in creating Brand awareness:

The purpose of an animated logo design is to increase brand awareness, you may have the choice to create timeless and notable animated brand’s mascot who can personify your products & services. Remember, a catchy and animated logo for your company will remain in the minds of people for years long over your competitor. This is the time to think and invest your time and money in animated logo designs because from a customer’s perspective people tend to buy more recognized brands.

Designing animated logo is not a new concept in the world of branding, but due to its increase in demand on the web and different social media platforms, it has gained much popularity.

Let’s have a look on Coca Cola’s animated logo design, while watching the video below, when you listen the “hissing sound” of opening a coke bottle, you will surely get a holistic experience and a feel that you are actually about to drink it, this type of experience and feel you can never get in static logo design of a brand.